fits make: Audi.

( Manufacturer Part Number: 4M0-853-742-E-90A ), ( Part Type: Emblem ), ( Genuine Oem: Yes ), ( Manufacturer Warranty: 1 Year ), ( Fitment Type: Direct Replacement ), ( Parts Included: Only Part Reference 4 On The Diagram Is Included )
The **Audi 4M0 853 742 E 90A emblem** is a meticulously crafted, high-quality replacement emblem designed to restore the pristine, factory-finish appearance of your Audi vehicle s grille or hood. This emblem is part of Audi s iconic **90A series**, which includes models like the A4, A6, and A8 from the early 2000s, ensuring an exact fit for these premium sedans and coupes. Engineered from **high-grade, die-cast aluminum**, this emblem boasts a durable yet lightweight construction that resists warping, corrosion, and fading over time, maintaining its sharp, three-dimensional contours and sleek, aerodynamic design. The surface is finished with a **high-gloss, chrome-plated coating**, delivering a mirror-like shine that reflects light subtly, enhancing the vehicle s luxurious aesthetic. The emblem s precise **90A-specific design** features Audi s signature **four-ring logo** a symbol of the brand s engineering excellence and heritage positioned centrally with crisp, clean lines and a slightly raised, textured finish for added depth. Whether replacing a damaged or worn emblem or upgrading an older vehicle for a showroom-worthy look, this part is engineered to meet Audi s exacting standards, ensuring a seamless blend with the original vehicle s styling cues. Its compatibility extends beyond the grille, as it can also be used on the hood or other emblem-mounting surfaces, making it a versatile choice for Audi enthusiasts seeking authenticity and precision. The emblem s robust construction and professional-grade finish ensure it will withstand the elements, daily use, and the test of time, preserving the vehicle s refined appearance for years to come.
### **Pros and Cons of Buying an Audi Emblem (Part Number: 4M0-853-742-E-90A)**
#### **Overview**
The **Audi emblem (4M0-853-742-E-90A)** is a replacement part for the iconic four-ring Audi logo, typically used on the front grille of Audi vehicles. This part is a common aftermarket or OEM (Original Equipment Manufacturer) replacement, often sought after for restoration, customization, or repair.
---
### **Pros of Buying This Emblem**
1. **Authentic Appearance**
- The **4M0-853-742-E-90A** is an OEM or high-quality aftermarket part designed to match the original Audi emblem, ensuring a factory-like look. This is particularly important for enthusiasts who value authenticity in their vehicle s aesthetic.
2. **Durability and Quality**
- Audi emblems are typically made from **stamped metal or high-grade plastic**, depending on the model year. This part is built to withstand weather conditions, minor impacts, and long-term use, maintaining its appearance over time.
- Some aftermarket versions may use **galvanized steel or powder-coated finishes**, which resist rust and fading better than lower-quality alternatives.
3. **Easy Installation**
- The emblem is designed to fit standard Audi grille mounts, making installation straightforward for most mechanics or DIYers. It usually requires only basic tools (e.g., screwdriver, pliers) and no specialized equipment.
- Many aftermarket versions come with **pre-drilled holes or mounting brackets**, simplifying the process further.
4. **Customization Options**
- While this specific part is for the standard emblem, Audi enthusiasts often explore **customized or chrome-plated versions** for a more premium look. Some aftermarket sellers offer variations in finish (e.g., brushed metal, polished chrome) to suit personal preferences.
- For restoration projects, this part ensures the vehicle s branding remains intact without compromising on quality.
5. **Widely Available**
- As an OEM or aftermarket part, it is readily available from **Audi dealerships, specialty auto parts stores, or online retailers** (e.g., RockAuto, eBay, Amazon). This makes it easy to source without long wait times.
6. **Cost-Effective for Repairs**
- Replacing a damaged or missing emblem is far cheaper than restoring an entire grille or purchasing a full grille assembly. The cost is typically under **$50 $150**, depending on whether it is OEM or aftermarket.
7. **Compatibility with Multiple Audi Models**
- While this specific part number may be tied to certain models (e.g., early 2000s Audi A4, A6, or TT), many Audi emblems are **universal or interchangeable** across similar model years. Always verify compatibility with your vehicle s grille before purchasing.
---
### **Cons of Buying This Emblem**
1. **Potential for Counterfeit Parts**
- The aftermarket for Audi parts is vast, and some sellers may offer **fake or low-quality replicas**. These can look similar but may lack durability, proper fitment, or the correct finish, leading to dissatisfaction.
- **Recommendation:** Purchase from reputable sellers (e.g., official Audi dealers, trusted online marketplaces) and check reviews or seller ratings before buying.
2. **Fitment Issues**
- While this emblem is designed for specific Audi models, **grille designs can vary slightly** between years or trims. A poorly fitting emblem may not align correctly with the grille, requiring adjustments or additional modifications.
- **Recommendation:** Measure your grille s mounting holes or compare with your vehicle s year/model before purchasing. Some emblems may require **custom drilling or bending** for a perfect fit.
3. **Limited Customization Beyond Standard Design**
- Unlike some aftermarket parts, this emblem does not offer **radical design changes** (e.g., different shapes, colors, or materials). If you re looking for a unique look, you may need to explore **custom fabricators** or alternative parts.
4. **Possible Rust or Wear Over Time**
- While high-quality emblems resist corrosion, **lower-grade aftermarket parts** may rust or degrade faster, especially in harsh climates. This is more common with plastic or poorly galvanized metal emblems.
- **Recommendation:** Choose a part with a **galvanized or powder-coated finish** if your vehicle is exposed to salt, moisture, or extreme weather.
5. **Installation Challenges for Non-Mechanics**
- Although the process is generally simple, **misalignment or overtightening** during installation can damage the grille or emblem. Those without mechanical experience may struggle with:
- Removing the old emblem without stripping screws.
- Ensuring the new emblem is centered and flush with the grille.
- **Recommendation:** If unsure, consult a mechanic or follow detailed installation guides (e.g., YouTube tutorials).
6. **Price Variability**
- Prices can fluctuate based on whether the part is **OEM, aftermarket, or from a premium brand**. OEM parts are more expensive but guaranteed to fit, while aftermarket options may offer better value but with varying quality.
- **Recommendation:** Compare prices across multiple sellers and consider the **long-term value** (e.g., durability vs. cost).
7. **Limited Warranty or Return Options**
- Aftermarket parts often come with **no warranty**, whereas OEM parts may have limited coverage. If the emblem fails shortly after purchase, you may be out of luck unless you bought from a seller with a return policy.
- **Recommendation:** Check the seller s return policy and warranty terms before purchasing.
---
### **Conclusion**
The **Audi emblem (4M0-853-742-E-90A)** is a practical and relatively straightforward replacement part for Audi owners seeking to restore, repair, or customize their vehicle s front grille. Its **authentic appearance, durability, and ease of installation** make it a worthwhile purchase for most enthusiasts. However, **potential fitment issues, counterfeit risks, and limited customization** are drawbacks that must be carefully considered.
For those prioritizing **quality and authenticity**, an **OEM or high-end aftermarket emblem** is the best choice. If budget is a concern, a **reputable aftermarket brand** with good reviews can offer a cost-effective alternative. Always **verify compatibility, purchase from trusted sources, and follow installation guidelines** to ensure a successful replacement.
---
### **Final Recommendation**
1. **If restoring or maintaining an Audi:**- **Buy the OEM emblem** (if available) or a **high-quality aftermarket version** from a trusted seller (e.g., RockAuto, AudiParts.com, or a local specialty shop).
- **Check fitment** by comparing your grille s mounting points or consulting a mechanic.
- **Opt for galvanized or powder-coated finishes** if your vehicle is exposed to harsh conditions.
2. **If customizing or upgrading:**- Consider **chrome-plated or brushed metal emblems** for a premium look, but ensure they are compatible with your grille.
- Explore **custom fabricators** if you want unique designs (e.g., different shapes, colors).
3. **If on a tight budget:**- Choose a **reputable aftermarket emblem** with good reviews, but be cautious of ultra-low-priced options that may be counterfeit.
- **Test fitment** before finalizing the purchase if possible.
4. **If unsure about installation:**- Watch **detailed installation videos** or seek help from a mechanic to avoid damaging the grille.
By weighing these factors, you can make an informed decision that aligns with your vehicle s needs and your personal preferences.
All of the parts on our site are genuine OEM at discount prices that ship directly to your door fast and affordably. Shipping Carrier substitutions may be made at our determination in an attempt to reduce shipping cost the customer. Audi Mid West. Electrical parts are not returnable.
Genuine Audi Parts. Parts must be resalable and in the original packaging.