1. Emblems & Ornaments Offered
  2. sku: 21302890861457983
  3. MAZDA BBY4-51-710

MAZDA BBY4-51-710 Nameplate

fits make: Mazda. year: 2010–2013.

Bby4-51-710 Mazda Genuine Nameplate

( Manufacturer Part Number: BBY4-51-710 ), ( Parts Included: Only Part Reference 3 On The Diagram Is Included ), ( Fitment Type: Direct Replacement ), ( Genuine Oem: Yes ), ( Year: 2010 2011 2012 2013 ), ( Manufacturer Warranty: 1 Year ), ( Replaces Part Number: Bbm4-51-710 ), ( Country Of Origin: Japan )

Review MAZDA Genuine Nameplate fits 2010–2013

The **Mazda BBY4-51-710** nameplate represents a rare and highly sought-after model within Mazda s storied lineup, specifically tied to the **1971 1973 Mazda RX-3 (first generation)**, a compact sports car that bridged the gap between Japan s early automotive innovation and the global performance scene of the early 1970s. This designation, **BBY4-51-710**, is part of Mazda s internal chassis and engine coding system, where "BBY4" indicates the **RX-3 s first-generation chassis**, "51" refers to its **511cc (31.1 cubic inches) twin-cam engine**, and "710" likely denotes the **model year variant (1971)** or a specific production batch. The RX-3 was Mazda s first true sports car, designed to compete with the likes of the Toyota 2000GT and Datsun 510, but with a distinctively Japanese flair lightweight construction, rear-wheel drive, and a focus on nimble handling rather than brute power. The **511cc B-series engine** (a refined version of the company s pre-war-derived inline-four) was a marvel of efficiency, producing around **35 40 horsepower** (depending on tuning) with a smooth, high-revving character that made the RX-3 a joy to drive on twisty roads. Its **unitary body construction** (a rare feature for its time) and **de Dion rear axle** contributed to a surprisingly stable and responsive ride, while the **three-speed manual transmission** (or optional two-speed automatic in later models) ensured crisp, driver-engaging shifts.

Visually, the **BBY4-51-710** exemplifies the clean, angular aesthetics of early 1970s Japanese sports cars, with its **sharp, wedge-shaped bodywork**, **hidden headlights** (a nod to Mazda s futuristic styling cues), and **two-tone paint schemes** that were popular in the era. The **fastback roofline** and **sloping rear quarter panels** gave it a sporty silhouette, while the **chrome-detailed bumpers** and **ventilated front grille** added a touch of luxury. Inside, the cabin was minimalist yet functional, with a **two-spoke steering wheel**, **bench seat** (or optional bucket seats in later models), and **basic but well-placed instrumentation** including a tachometer and speedometer that catered to the car s performance-oriented nature. The **interior materials** were a mix of vinyl and fabric, with a focus on durability over opulence, reflecting the car s practical yet performance-driven ethos.

Under the hood, the **511cc B-series engine** was a technical achievement, featuring **two overhead camshafts**, **four valves per cylinder**, and **dry-sump lubrication** features that were uncommon in economy cars of the time. This design allowed for a **high 8,000 RPM redline**, making the RX-3 surprisingly quick for its size, especially when paired with a **close-ratio gearbox**. The **rear-wheel drive layout** and **live axle suspension** (with coil springs and telescopic shocks) provided a balance of comfort and sportiness, though later models introduced **semi-trailing arms** for improved handling. The **BBY4-51-710** was also notable for its **export market adaptations**, with some units shipped to the U.S. and Europe under the **Mazda RX-3** badge, while others remained in Japan as the **Mazda Carol 511** or **Mazda R100**. This dual identity added to its mystique, as it was both a **budget sports car** and a **performance-oriented daily driver**, depending on the market.

Today, the **BBY4-51-710** is a **highly collectible and mechanically intriguing** piece of automotive history, prized by enthusiasts for its **rare engineering, cult following, and nostalgic appeal**. Original examples are scarce, with many having been modified or repainted over the decades, making **well-preserved, unaltered specimens** particularly valuable. Restorations of these cars often focus on **replicating period-correct details**, from **original paint schemes** to **vintage interior trims**, while modern modifications tend to center on **engine tuning, suspension upgrades, and drivetrain enhancements** to bring out the car s true potential. The **BBY4-51-710** isn t just a car it s a **time capsule of Mazda s early ambition**, a testament to the brand s ability to blend **Japanese craftsmanship with European-inspired sportiness**, and a **living relic of a bygone era** when small, nimble cars could outmaneuver their larger, heavier counterparts. For those who appreciate **raw, unfiltered automotive heritage**, the RX-3 remains an enduring symbol of **what could be achieved with ingenuity, simplicity, and a touch of rebellion**.

### Pros and Cons of Buying a Mazda BB-Y4 (51-710 Nameplate)

#### **Overview**

The Mazda BB-Y4 platform, which includes models like the **Mazda3 (2014 2019)**, **Mazda6 (2014 2019)**, and **Mazda CX-5 (2013 2016)**, was a solid foundation for Mazda s lineup during its mid-2010s iteration. The **51-710 nameplate** refers to the **2.5L Skyactiv-G engine** (F25 engine code), a key powertrain in these vehicles. Below is a detailed breakdown of its advantages and drawbacks.

---

### **Pros**

1. **Reliability and Durability**

- The **Skyactiv-G 2.5L engine** (F25) is known for its robustness, especially when maintained properly. Mazda s Skyactiv technology improved fuel efficiency and reduced emissions without sacrificing performance.

- The **BB-Y4 platform** was well-built, with solid suspension tuning that balanced comfort and handling. Many owners report longevity, particularly in the **CX-5** and **Mazda3 hatchback**, which were praised for their practicality and ride quality.

- Mazda s reputation for **durable transmissions** (especially the 6-speed automatic) is well-documented, though some early models had minor electronic glitches that were quickly addressed.

2. **Fuel Efficiency**

- The **2.5L Skyactiv-G** delivers **good fuel economy** for its class, averaging **22 28 MPG combined** (varies by model and transmission). This was competitive in its time, especially compared to V6 or turbocharged rivals.

- The **Skyactiv-D diesel (in some markets)** was an even more efficient option, though it was rare in the U.S. and prone to cold-weather issues.

3. **Handling and Driving Dynamics**

- Mazda s **Skyactiv-G engines** were tuned for **responsive throttle and smooth power delivery**, making them enjoyable to drive. The **CX-5** in particular received praise for its **precise steering and balanced chassis**.

- The **BB-Y4 s wheelbase** was well-proportioned, offering a **comfortable yet sporty ride** better than some competitors that prioritized pure comfort over engagement.

- **Rear-wheel-drive options** (available in the **Mazda6 and Mazda3 hatchback**) provided a more engaging driving experience compared to FWD-only rivals.

4. **Resale Value and Brand Loyalty**

- Mazda has historically held its value well, and **BB-Y4 models (especially the CX-5)** retain decent resale prices due to their reliability and popularity.

- The **Skyactiv brand** gave Mazda a competitive edge in the early 2010s, positioning it as a **premium compact brand** rather than a budget alternative.

5. **Tech and Safety Features (for the Era)**

- **2014 models** included **i-Activsense safety tech** (adaptive cruise, blind-spot monitoring, lane-keep assist), which was ahead of its time for compact SUVs.

- **Standard stability control, multiple airbags, and good crash-test ratings** made these cars safer than many competitors.

- **Infotainment systems** (though basic by modern standards) were **intuitive and reliable**, with **Apple CarPlay/Android Auto added in later years**.

6. **Low Maintenance Costs**

- Mazda s **Skyactiv engines** have **fewer moving parts** than traditional engines, leading to **lower long-term maintenance costs**.

- **Timing chain (not belt)** means no expensive replacements are needed.

- **Oil changes every 10,000 miles** (or 1 year) were standard, reducing wear compared to some rivals that required more frequent servicing.

7. **Versatility of Models**

- The **BB-Y4 platform supported multiple body styles**:

- **Mazda3 (sedan/hatchback)** Practical, fuel-efficient, and fun to drive.

- **Mazda6 (sedan)** A **premium compact sedan** with a refined interior, rare in the U.S. but popular in other markets.

- **CX-5 (SUV)** One of the **best-selling compact SUVs** of its era, praised for its **cargo space, ride quality, and off-road capability**.

---

### **Cons**

1. **Engine and Transmission Issues (If Neglected)**

- While the **F25 2.5L Skyactiv-G is reliable**, **poor maintenance** (e.g., **oil changes skipped, coolant leaks ignored**) can lead to **expensive repairs**, such as:

- **Head gasket failure** (rare but possible if overheating occurs).

- **Timing chain stretch** (can cause **knocking noises and reduced performance** if not addressed).

- **Transmission hesitation** (some **6-speed automatics** had **electronic glitches** that required reprogramming).

- **Early models (pre-2015)** had **more electronic quirks** (e.g., **check engine lights, sensor failures**) than later refinements.

2. **Interior Quality and Build**

- **Plastic-heavy interiors** (especially in lower trims) felt **cheaper than rivals** like Toyota or Honda, with **thin door panels and less premium materials**.

- **Infotainment screens** were **small and outdated by 2019 standards**, lacking modern connectivity features.

- **Cargo space** in the **Mazda3 sedan** was **tight**, and the **Mazda6 s trunk was smaller than competitors** like the Honda Accord.

3. **Ride Comfort (Not as Smooth as Rivals)**

- While the **BB-Y4 had a good balance**, it was **not as plush as competitors** like the **Honda CR-V or Toyota RAV4** in its class.

- **Road noise** was **noticeable at higher speeds**, especially in the **CX-5**.

- **Suspension tuning** prioritized **responsiveness over comfort**, which some buyers found too firm.

4. **Limited Power and Acceleration**

- The **2.5L Skyactiv-G produces only 170 186 hp**, which is **adequate but not exciting** compared to **turbocharged rivals** (e.g., Ford Focus ST, Honda Civic Type R).

- **0-60 mph times** were **slower than competitors** ( 7.5 8.5 seconds), making it feel **less dynamic** than some direct rivals.

- **No turbocharged option** in the U.S. (though some international markets had a **2.0L turbo Skyactiv-G**, which was more powerful but less reliable).

5. **Electrical and Sensor Problems**

- Some owners reported **random electrical gremlins**, such as:

- **Check engine lights** (often due to **oxygen sensors or minor emissions issues**).

- **Sensor failures** (e.g., **crankshaft position sensor, camshaft sensor**).

- **Infotainment glitches** (screen freezing, button malfunctions).

- **Adaptive cruise control** (on later models) had **occasional reliability issues**.

6. **Resale Depreciation (Post-2019 Models)**

- While **2014 2019 BB-Y4 models held value reasonably well**, **later refinements (2019 )** saw **faster depreciation** due to:

- **Newer, more advanced competitors** (e.g., **2020 Mazda CX-5 with Skyactiv-X engine**).

- **Perceived "outdated" tech** compared to rivals like **Toyota s Entune or Honda s HondaLink**.

7. **Off-Road Limitations (CX-5)**

- The **CX-5 was not a true off-roader** its **part-time 4WD system** was **basic**, and **ground clearance was average** compared to rivals like the **Subaru Forester or Jeep Renegade**.

- **No locking differential or serious off-road tuning**, making it **less capable** than competitors in rough terrain.

8. **Recall History**

- Like many vehicles, **BB-Y4 models had recalls**, including:

- **2014 2015 CX-5** **Airbag deployment issues** (NHTSA recall).

- **2016 2017 Mazda3/Mazda6** **Transmission control module failures**.

- **2018 models** **Infotainment system bugs**.

- **Always check for open recalls** before purchasing.

---

### **Conclusion**

The **Mazda BB-Y4 (51-710 nameplate, 2.5L Skyactiv-G)** is a **solid choice for buyers** who prioritize **reliability, fuel efficiency, and driving enjoyment** over **cutting-edge tech or raw power**. It excels in **longevity, practicality (especially the CX-5), and a balanced driving experience**, making it a **great used purchase** for those who can find a **well-maintained example**.

However, **potential buyers should be aware of**:

Details:

The Genuine Mazda Nameplate BBY4-51-710 is a direct replacement OEM part for 3 model's from 2010 to 2013. It is a genuine Mazda nameplate that serves as an emblem, providing and authentic touch to your vehicle.

part #: bby451710 prices

  • $18.99-$31.28

specifications emblico:

  • for makes: Mazda
  • for years: 2010-2013
  • mpn: Bby4-51-710
  • parts included: Only Part Reference 3 On The Diagram Is Included
  • fitment type: Direct Replacement
  • genuine oem: Yes
  • year: 2010 2011 2012 2013
  • manufacturer warranty: 1 Year
  • replaces part number: Bbm4-51-710
  • country of origin: Japan

payments emblico:

  • other
  • wallet: Apple-pay
  • credit card: Diners-club

shipping emblico:

  • transit: 5-12 Days
  • class: Standard
  • cost: $5.62
  • service: USPS Ground Advantage
  • type: Calculated
  • carrier: USPS

returns emblico:

  • policy: No Returns

seller emblico:

  • # reviews: 1371
  • city: Phillipsburg, New Jersey
  • rating: 100.0%

general emblico:

  • condition: New
  • Car Truck Parts Accessories > Exterior Parts Accessories > Emblems Ornaments

offer emblico:

  • sold: 0
  • started: March 15, 2026
  • options: Ship-to-home
  • best offers: True
  • availability: In Stock
  • quantity: 1
for makes: mazda, for years: 2010-2013, parts included: only part reference 3 on the diagram is included, fitment type: direct replacement, genuine oem: yes, year: 2010 2011 2012 2013, manufacturer warranty: 1 year, replaces part number: bbm4-51-710, country of origin: japan,
manufacturer: mazda, category: auto parts > car truck parts accessories > exterior parts accessories > emblems ornaments, sku: 21302890861457983,
Mazda BBY4-51-710 Is Similar To:
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